"MO' MATH MO' MONEY"
A hip-hop single with a message.
Early in 2017, we were approached by Lindsey Leaverton as a candidate to
produce the official music video for a "rap about math."
At first, we really didn't know what to think.
But after hearing some of the alarming statistics that back up the campaign, and
meeting passionate supporters from all different backgrounds and careers,
we couldn't say no - especially if it could reach even just one kid and help them out.
After winning the contract, recruiting our dude Brian to creatively assist,
and spending months in production (while the song was being recorded and mastered)
we finally released the video in October.
It hit 35,000+ views in 72 hours and went on to be featured
on Huffington Post, the Austin Chronicle, and several news outlets.
Executive Produced by
Lindsey "Elle G" Leaverton
Produced & Directed by
Daniel E. Martin & Billy Duchaney
Sam Butler & Braeden Sawyer
Production Assistance by
E3 Alliance, Samsung US, Austin Area Research Organization,
Mayor Steve Adler, Stinson Recording Studio, Con Mi Madre,
Huston-Tillotson University, and every single extra that made
this thing amazing.
PRESS & FEATURES
" Of course, making music for the sake of making music wasn’t enough for Leaverton. She wanted to do something that just might change the world, even just a little. "
-- Jenny Block, Contributor: HuffPost Queer, October 10, 2017
" It’s not every day that a City Council work session kicks off at the same exact time
that the mayor begins promoting his debut feature in a hip-hop music video,
but that’s evidently the case this morning. "
-- Chase Hoffberger: AustinChronicle.com, October 10, 2017
" I’m sure you’ve heard the saying “Knowledge is power.”
A group of musicians and students in Austin want your kids to think of knowledge as money. "
-- Jorge Rodas, Reporter: KXAN Austin, October 11, 2017